Marketing & Advertising
Practice questions - For speaking practice
Marketing & Advertising
1. Which advertisements do you remember most clearly, and why?
2. How has advertising changed over the last ten years?
3. What makes an advertisement successful?
4. Do you trust advertisements? Why or why not?
5. Should companies be allowed to advertise directly to children?
6. How do targeted advertisements affect consumer behaviour?
7. Have you ever recommended a product to someone because of a marketing campaign?
8. What role does social media play in modern advertising?
9. Do you think companies sometimes make unrealistic promises in advertisements?
10. If you owned a business, what marketing strategies would you use to attract customers?
Watch video (10:34)
'The $2.1 Billion McDonald's machine' explores the innovative advertising strategies employed by McDonald's. In today's competitive landscape, understanding the digital media impact on consumer behavior is crucial. This production, lasting 10:34, delves into various marketing techniques that have helped the fast-food giant maintain its strong presence in the market. Produced by fern, it highlights how effective advertising can drive sales and enhance brand loyalty.
Watch video (16:45)
'Sweat the small stuff' is a concept that reminds us to appreciate the details, especially when applying effective advertising strategies. In today's world, the digital media impact cannot be overlooked, as it plays a crucial role in how we engage with consumers. Understanding these nuances is essential for developing successful marketing techniques that resonate with audiences.
Level: B2
Length: 16:45
Produced by: Rory Sutherland.